A new PwC survey has revealed a powerful shift in Indian consumer mindset — with 84% of consumers ranking food safety and health as their highest priority when buying groceries or packaged foods. The survey shows rising awareness of product quality, ingredients and hygiene post-pandemic. Consumers now expect brands to clearly disclose sourcing, manufacturing standards …
A new PwC survey has revealed a powerful shift in Indian consumer mindset — with 84% of consumers ranking food safety and health as their highest priority when buying groceries or packaged foods.
The survey shows rising awareness of product quality, ingredients and hygiene post-pandemic. Consumers now expect brands to clearly disclose sourcing, manufacturing standards and nutritional values. Clear food labels and safety certifications are increasingly becoming deciding factors at the retail shelf.
Sustainability also ranks high among young urban consumers, with many preferring responsibly sourced, recyclable and eco-conscious brands.
Analysts say this marks a move toward trust-led consumption, where transparency, credibility and clean labelling deeply influence purchasing decisions.
