AL-BAIK Introduces Crikken® & Cook-du-Coo®: A Double Brand Launch Shaping the Future of Fried Chicken Indian fast food industry is evolving rapidly, and innovation has become the key driver of sustainable growth. At Albaik Foods Corporation Pvt Ltd, we have always believed in building brands that connect deeply with consumers while delivering consistent quality and …
AL-BAIK Introduces Crikken® & Cook-du-Coo®: A Double Brand Launch Shaping the Future of Fried Chicken Indian fast food industry is evolving rapidly, and innovation has become the key driver of sustainable growth. At Albaik Foods Corporation Pvt Ltd, we have always believed in building brands that connect deeply with consumers while delivering consistent quality and value. This New Year marks a major milestone for us as we proudly unveil two in-house brands that cater to distinct customer segments—Crikken® and Cook-du-Coo®. This launch is not an acquisition or association — both brands are conceptualised, developed, and owned entirely by Albaik Foods Corporation Pvt Ltd.
A Strategic Double Brand Launch
Rather than following a one-size-fits-all approach, Albaik Foods Corporation Pvt Ltd has introduced a dual-brand strategy designed to meet both premium and mass-market demands. Each brand has its own identity, positioning, and growth roadmap, while sharing AL-BAIK’s core values of taste, hygiene, and operational excellence.
Crikken®: A Premium, Cricket-Themed Experience
Crikken® is a premium fried chicken brand inspired by India’s passion for cricket. Built for customers who seek a bold, high-energy dining experience, Crikken combines: Premium-quality fried chicken crafted for the discerning palate. Modern, stadium-inspired branding and interiors, youthful and aspirational customer appeal. Target Audience: Urban consumers, food enthusiasts, and premium QSR audiences who value experience as much as taste.
Cook-du-Coo®: Smart, Pocket-Friendly & Everyday
On the other end of the spectrum, Cook-du-Coo® focuses on affordability without compromising quality. This brand is created for daily cravings and value-conscious consumers. Pocket-friendly pricing structure. Fast service and easy accessibility. Mass-market appeal with consistent taste. Target Audience: High-footfall locations and emerging markets looking for a reliable everyday food brand.
Innovation on Both Ends
With Crikken® addressing the premium segment and Cook-du-Coo® serving everyday consumers, Albaik Foods Corporation Pvt Ltd stays firmly at the centre of innovation. This dual-brand approach allows us to scale strategically while maintaining strong brand clarity and operational control. Both brands are backed by AL-BAIK’s years of experience in the quick-service restaurant (QSR) industry and its growing footprint across India and international markets.
Looking Ahead
The launch of Crikken® and Cook-du-Coo® reflects Albaik Foods Corporation Pvt Ltd’s long-term vision of building scalable, future-ready food brands. As we continue to expand, these brands will play a crucial role in strengthening our presence in multiple market segments. For official updates, franchise opportunities, and announcements, stay connected with us.
Official Website: www.albaikfoods.in
