Japanese inspired dining brand Harajuku Tokyo Café & Bakehouse announced plans to expand its presence across several Indian cities as it moved from a niche concept to a larger national brand. The expansion strategy aimed to strengthen its footprint in existing markets while entering new regions across the country. The brand already operated popular outlets …
Japanese inspired dining brand Harajuku Tokyo Café & Bakehouse announced plans to expand its presence across several Indian cities as it moved from a niche concept to a larger national brand. The expansion strategy aimed to strengthen its footprint in existing markets while entering new regions across the country.
The brand already operated popular outlets in Delhi and Mumbai and planned to deepen its presence in these cities with new formats. As part of the expansion, the company announced a dedicated Bakehouse in Delhi and a large flagship Tokyo Café and Bakehouse in Mumbai.
The expansion also marked the brand’s entry into new markets. Harajuku planned to launch its first outlet in Bengaluru, marking its debut in the southern region. At the same time, it prepared to open its first fully vegetarian outlet in Gujarat, adapting its concept to local dining preferences.
Founded by Gaurav Kanwar, the café brand was designed as an experience driven dining concept inspired by Japanese street culture. Its outlets typically featured manga inspired interiors and menu items such as jiggly pancakes, Japanese cotton cheesecake and conveyor belt sushi that gained popularity among younger diners.
With the latest expansion plans, the company aimed to reach new audiences while strengthening its position in India’s premium casual dining segment. The move signalled a broader push to bring Japanese café culture and immersive dining experiences to more cities across the country.
