A new consumer behaviour survey has revealed that health, affordability and familiar flavours are the biggest factors shaping India’s food choices in 2025. The report shows that urban consumers are becoming far more conscious about nutrition — but still want comfort, value and convenience in their meals. The study highlights that nutrition-first choices are becoming …
A new consumer behaviour survey has revealed that health, affordability and familiar flavours are the biggest factors shaping India’s food choices in 2025. The report shows that urban consumers are becoming far more conscious about nutrition — but still want comfort, value and convenience in their meals.
The study highlights that nutrition-first choices are becoming mainstream across young professionals and families, with many now reading labels and comparing ingredients before purchasing packaged foods. At the same time, traditional Indian dishes and flavours continue to dominate home-cooking trends — reflecting a desire for both wellness and cultural connection.
Convenience foods remain popular as busy lifestyles drive the demand for ready-to-cook, frozen and quick-meal solutions. However, the survey notes a growing preference for “healthier convenience”, including low-oil, high-protein and minimally processed options.
Experts say the Indian food market is now shaped by balanced choices — not extreme dieting or indulgence — but mindful eating grounded in everyday reality.
