Daryaganj Restaurants, known for its modern take on North Indian culinary heritage, has expanded its footprint in India with the launch of its first Daryaganj Gold restaurant at GMR Square in Aerocity, New Delhi. The upmarket outlet — designed as a more luxury-oriented and experiential dining destination — marks a new chapter in the brand’s evolution.
Founded seven years ago with a simple mission to revive nostalgic North Indian flavours in a contemporary setting, Daryaganj has grown steadily across major Indian cities. Its menu has celebrated rich local classics such as butter chicken and dal makhani, drawing on a culinary legacy rooted in Old Delhi food culture.
Gold Standard Dining With a Sensory Focus
The new Gold format aims to cater to diners seeking a more refined and immersive experience. Unlike the brand’s traditional outlets, which focus on accessible comfort food with authentic flavours, Daryaganj Gold offers a larger, more sophisticated space paired with elevated service and bespoke culinary presentations. Industry watchers say the launch reflects a wider trend of Indian restaurant brands moving into higher-end experiential dining.
According to Amit Bagga, co-founder and CEO of Daryaganj Restaurants, the creation of this upscale format was driven by customer demand for more luxurious environments and enhanced gastronomic experiences. The Delhi outlet marks the brand’s second Gold location globally, following its first such restaurant in Bangkok, Thailand — a strategic expansion that positioned Daryaganj on the international stage earlier.
From Heritage Flavours to Modern Palates
Since its founding, Daryaganj has emphasised the storytelling aspect of its food, blending tradition with contemporary dining culture. The Gold outlet builds on this ethos by pairing classic North Indian dishes with elevated plating, curated beverages, and an ambience designed to appeal to both local patrons and international visitors.
The launch comes at a time when premium dining formats are gaining traction in India’s urban centres, as consumers increasingly seek memorable experiences beyond conventional restaurant meals. Analysts say brands that can successfully combine authenticity with innovation — particularly in menu design and service models — are likely to attract both loyal regulars and new gastronomic explorers.
With Daryaganj Gold now open in Aerocity, New Delhi, the restaurant is poised to compete in the growing luxury and experiential dining segment — a space where culinary heritage meets contemporary expectations.
