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The Waffle Co. to Deepen Presence in Metros and Tier-II/III Cities With 200-Store Target

The Waffle Co. to Deepen Presence in Metros and Tier-II/III Cities With 200-Store Target

The Waffle Co., a fast-growing dessert-focused quick-service restaurant (QSR) brand in India, has announced an ambitious expansion plan to open more than 200 new outlets across the country by the first half of 2026. The move underscores strong demand for organised dessert formats and reflects the brand’s strategy to strengthen its footprint in both major …

Shelter 6 Vodka Launch: Badshah and Cartel Bros Target Premium Spirits Growth

Shelter 6 Vodka Launch: Badshah and Cartel Bros Target Premium Spirits Growth

Shelter 6, a new premium vodka brand backed by Indian music icon Badshah and co-created with Cartel Bros — the team behind acclaimed whisky labels — has officially entered India’s growing premium vodka segment. The launch marks Badshah’s first major foray into the spirits industry beyond music and entertainment, reflecting a trend of celebrity-linked products …